aka The Pickled Herring

Where Bayfield Meets

The Pier Lounge is known to locals and friends as The Pickled Herring. Whether you join us inside at the bar or outside on our (dog friendly!) deck, it’s a great place to lay back and enjoy the lake view along with one of our Wisconsin-brewed tap beers or daily drink specials. Bayfield strawberries and raspberries, when in season, make the best margaritas and daiquiris! As the leaves start to change colors in the Fall, so do the seasonal favorites - people come just to taste our Bayfield Apple Cider Sangria. Order an appetizer or food from the restaurant for yourself or the kids.

Wisconsin Beers
Drink Specials
Dog-Friendly Deck
Appetizers & Food
Beautiful Lake View
Lounge Souvenirs
Business Hours

Hotel Office Hours

  • We do not currently have hotel office hours due to the Corona virus situation. You may make reservations online or by calling (715) 779-3330

Restaurant Hours

  • Friday/Saturday 11-9

  • Sunday 11-8:30

  • Monday closed

  • Tuesday-Thursday 11-8:30

Friday night fish fry: Every Friday from 4:30 to close, offering fresh Lake Superior and Trout. Voted top 10 by Travel Wi this year!

Lounge Hours

  • Friday/Saturday 11-9

  • Sunday 11-8:30

  • Monday closed

  • Tuesday-Thursday 11-8:30

Happy hour is 4-6 Monday through Thursday!

Whether you're looking for a simple beer or something special, we're here to help you enjoy your day. Be sure to check out our food menu for an appetizer or something heartier!

Full Drink Menu

Draft Selections

Canned and Bottled Beer

Canned/Bottled Ciders, Spritzers and Sours

White Wines

Red Wines

Draft Selections

3 Sheeps Rebel Kent

5% ABV. This American Red/Amber Ale has sweetness form the Belgian yeasts and balance with a rye-malt spice, leaving you with a clean palate. This is a daily drinker, an amber for today's hard workers and a nod to our brewing ancestors:the rebel monks of the fields.

Bell'S 2 Hearted

7% ABV. Brewed with 100% Centennial hops from the Pacific Northwest and named after the Two Hearted River in Michigan's Upper Peninsula, this IPA is bursting with hop aromas ranging from pine to grapefruit from massive hop additions in both the kettle and the fermenter.

Bent Paddle Pilsner

5.0% ABV. Brewed with pristine Lake Superior water, this straw colored pilsner takes on characteristics of Bohemia and Northern Germany with a touch of American inventiveness. Refreshingly crisp with a gentle floral hop aroma.

Deschutes Fresh Squeezed IPA

6.4% ABV. This mouthwateringly delicious IPA gets its flavor from a heavy helping of citra and mosaic hops. Don't worry, no fruit was harmed in the making of this beer.

Founders All Day IPA

4.7% ABV. An all-day IPA naturally brewed with a complex array of malts, grains and hops. Balanced for optimal aromatics and a clean finish. The perfect reward for an honest day's work and the ultimate companion to celebrate life's simple pleasures.

New Glarus Spotted Cow

4.8% ABV. is a American Cream Ale style beer Light honey color, straw-like with a slightly off white head that melts away ...

South Shore Nut Brown

5.0% ABV. The beer that started it all. ... The aromatic malt that gives our Nut Brown Ale its signature nut flavor. Select caramel malts provide sweetness, color, and depth of flavor.

Weihenstephan Hefeweizen

5.4% ABV. German beer from one of the oldest breweries. Our golden yellow wheat beer, with it's fine poured white foam, smells of clove and impresses the consumer with refreshing banana flavor. Full bodied and with a smooth yeasty taste.

Bud Light


Busch Light

Coors Light


Leineinkugels Summer Shandy

Michelob Ultra

Miller High Life

Miller Lite

New Glarus Raspberry Tart

O'Doul'S Amber N/A

Pier Plaza

Stay, Eat, Drink, Experience | 15 Front Street, Bayfield, WI 54814 | (715) 779-3330