Lounge

aka The Pickled Herring

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Where Bayfield Meets

The Pier Lounge is known to locals and friends as The Pickled Herring. Whether you join us inside at the bar or outside on our (dog friendly!) deck, it’s a great place to lay back and enjoy the lake view along with one of our Wisconsin-brewed tap beers or daily drink specials. Bayfield strawberries and raspberries, when in season, make the best margaritas and daiquiris! As the leaves start to change colors in the Fall, so do the seasonal favorites - people come just to taste our Bayfield Apple Cider Sangria. Order an appetizer or food from the restaurant for yourself or the kids.

Wisconsin Beers
Drink Specials
Dog-Friendly Deck
Appetizers & Food
Beautiful Lake View
Lounge Souvenirs
Business Hours

Lounge Hours

Closed for the season

Restaurant Hours

Our last three days of the season are:


  • Friday, October 9  |  12-4 pm

  • Saturday, October 10  |  12-4 pm

  • Sunday, October 11  |  12-4 pm


All food is available for to-go only - please call to order. Note: fish is unavailable for the weekend.

Hotel Office Hours

We do not currently have hotel office hours due to the Corona virus situation. You may make reservations online or by calling (715) 779-3330

Whether you're looking for a simple beer or something special, we're here to help you enjoy your day. Be sure to check out our food menu for an appetizer or something heartier!

Full Drink Menu

Draft Selections

Canned and Bottled Beer

Canned/Bottled Ciders, Spritzers and Sours

White Wines

Red Wines

Draft Selections

Alaskan White

5.3%. Soft, slightly sweet base with the unique spice aroma of coriander and crisp, citrus finish of orange peel. A light and effervescent body combined with the smooth palate creates a complex and delicate beer that is deliciously refreshing in any season.

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Miller Lite

4.2%. American light lager.

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Earth Rider Superior Ale

5.7%. Brewed for Northlanders who live near the greatest lake. American hops lend citrus notes to this crisp, clean, and easy drinking pale. Hold fast.

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Central Waters Mud Puppy Porter

5.8 %. ABV Robust and Refreshing porter pours like a dark cola with a fleeting tan head, but its aroma hangs in the air. Sweet toffee scents with rich milk chocolate and dash of roasted coffee.

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Milwaukee Brewing Company Hazy IPA

MVP-5.5%. ABV A Hazy IPA with Citra and Mosaic Hops joining forces for this shop forward IPA. Bright, Juicy and refreshing full of citrus and tropical notes.

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Stella Artois

5.2% ABV. Sophisticated Belgian beer has a well-balanced flavor profile - pleasantly bitter with a refreshing finish.

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Surly Furious IPA

6.7%. ABV American IPA Brewed in MN with a dazzling blend of American hops and Scottish Malt, this crimson hued ale delivers waves of citrus, pine and caramel toffee.

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Pier Plaza

Stay, Eat, Drink, Experience | 15 Front Street, Bayfield, WI 54814 | (715) 779-3330