aka The Pickled Herring

Where Bayfield Meets

The Pier Lounge is known to locals and friends as The Pickled Herring. Whether you join us inside at the bar or outside on our (dog friendly!) deck, it’s a great place to lay back and enjoy the lake view along with one of our Wisconsin-brewed tap beers or daily drink specials. Bayfield strawberries and raspberries, when in season, make the best margaritas and daiquiris! As the leaves start to change colors in the Fall, so do the seasonal favorites - people come just to taste our Bayfield Apple Cider Sangria. Order an appetizer or food from the restaurant for yourself or the kids.

Wisconsin Beers
Wisconsin Beers
Drink Specials
Drink Specials
Dog Friendly Deck
Dog-Friendly Deck
Appetizers & Food
Appetizers & Food
Beautiful Lake View
Beautiful Lake View
Pickled Herring Souvenirs
Lounge Souvenirs
Business Hours

Lounge Hours

Closed until February

Reopening dates to be announced

Restaurant Hours

Closed until February

Reopening dates to be announced

Hotel Office Hours

You may make reservations online or by calling (715) 779-3330.

Today's Drink Specials
Tuesday, April 26, 2022

Whether you're looking for a simple beer or something special, we're here to help you enjoy your day. Be sure to check out our food menu for an appetizer or something heartier!

Full Drink Menu

Draft Selections

Canned/Bottled Ciders, Spritzers and Sours

Canned and Bottled Beer

Specialty Drinks

White Wines

Red Wines

Draft Selections

Founders All Day IPA

4.7% ABV. An all-day IPA naturally brewed with a complex array of malts, grains and hops. Balanced for optimal aromatics and a clean finish. The perfect reward for an honest day's work and the ultimate companion to celebrate life's simple pleasures.

South Shore Nut Brown

5.0% ABV. The beer that started it all. ... The aromatic malt that gives our Nut Brown Ale its signature nut flavor. Select caramel malts provide sweetness, color, and depth of flavor.

Bent Paddle Pilsner

5.0% ABV. Brewed with pristine Lake Superior water, this straw colored pilsner takes on characteristics of Bohemia and Northern Germany with a touch of American inventiveness. Refreshingly crisp with a gentle floral hop aroma.

New Glarus Spotted Cow

4.8% ABV. is a American Cream Ale style beer Light honey color, straw-like with a slightly off white head that melts away...

Bell's 2 Hearted

7% ABV. Brewed with 100% Centennial hops from the Pacific Northwest and named after the Two Hearted River in Michigan's Upper Peninsula, this IPA is bursting with hop aromas ranging from pine to grapefruit from massive hop additions in both the kettle and the fermenter.

Weihenstephan Hefeweizen

5.4% ABV. German beer from one of the oldest breweries. Our golden yellow wheat beer, with it's fine poured white foam, smells of clove and impresses the consumer with refreshing banana flavor. Full bodied and with a smooth yeasty taste.

N/A Athletic Brewing Company Upside Dawn Golden Ale

Classic craft Golden Ale Style. Refreshing, clean, balanced, light-bodied. Aromas subtle with floral and earthy notes. Brewed with premium Vienna Malt along with combo of English and traditional American hops

3 Sheeps Rebel Kent

5.0% The sweetness from the Belgian yeast hits first, and is quickly balanced by a rye-malt spice, leaving you with a clean palate, ready for the next science-y sip.

Sweetwater Hazy IPA

6.2% ABV- They endowed this straight up juice bomb with a double dry hop of Mosaic, Citra, El Dorado and Azacca for a blast of mango, stone fruit, lime and pine. It's not a mirage, but a tasty refreshing oasis in your pursuit of haziness.

3 Sheeps Chaos IPA

6.5% ABV Chaos Pattern is a delicious hazy IPA brewed for every day drinking. It's the kind of beer that ticks all of the boxes when you want to enjoy a hazy IPA or two. Chaos Pattern has tons of tropical fruit and citrus flavors, a soft, luxurious mouthfeel.

Bud Light


Miller High Life

Miller Lite

Michelob Ultra

Coors Light

Busch Light