Closed for the Season
Watch for our reopening in February 2022!
Pier Plaza is the heart of the Bayfield experience. Stay in the Pier Hotel, relax in the Pier Restaurant & Lounge, and let our friendly staff help you navigate local activities and events. Enjoy fantastic views of the lake and the legendary Pier itself, from both the restaurant and from your own room’s deck! See the history wall inside the restaurant, meet the family, and learn about the tradition you have become a part of at Pier Plaza.
You can find everything you need here to enjoy your stay in Bayfield. If you have any questions, don't hesitate to contact us at (715) 779-3330.
Find Us on Lake Superior
We're almost as easy to find as the lake itself! Whether you are coming to stay, eat, or just relax for a drink, you'll have a fantastic lake view right by the pier. Our central location in Bayfield means it's also easy to find all the other area activities that will make your visit great.
aka The Pickled Herring
The locals know it famously as The Pickled Herring. This location has been a local hangout since 1937. Come gab some stories and take in a cold beer or one of our drink specials, and yes - toss down an order of Grandpa Jack's pickled herring or a craft Pickled Herring Cocktail.
History, Community, and Family
The Pier Plaza history dates back to 1937, when the Gonia brothers had a log cabin at the current location. It was a trolling
headquarters for the local fishing industry, featuring box lunches and ice for keeping fish. In 1954 Jack and Shirley Johnson bought it. A new building eventually went up, and every day - including holidays - it filled with families, fishing industry workers, and the local coffee clutch for breakfast, lunch and dinner. More than just a restaurant, the Johnsons and their staff had a duty to serve the community, acting as a cafeteria for the workforce and sometimes even referred to by locals as “the pier café.” Just about everyone in the local community from ages 14-85 had worked on this corner.
Today Pier Plaza is proudly owned and operated by the third generation of Johnsons. Someday this generation, too, will be reflecting on its history - a history integral to the history of Bayfield itself, which they welcome you to be part of.
Talk To Us
If you are thinking about coming to Bayfield, feel free to give us a call! Stop on in, enjoy the view, and soak in the history.
Watch our Facebook page for the latest on our specials and events!